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Rugby WA & the Emirates Western Force


Rugby WA & the Emirates Western Force
'Super14 For Perth - Birth Of The Western Force'
CaptureSport's 'Contemporary' concept
Limited edition, framed and block-mounted canvas prints for retail merchandise

The Emirates Western Force came into being in 2004 after a huge campaign by Western Australia and the people of Perth to bring 'Super 14' rugby to its territory. Five years on, a commemorative artistic print was commissioned to look back on the campaign and tell the story of how it all began and how it succeeded.

Using its 'Contemporary' concept, CaptureSport combined images from the campaign and the first ever Super14 fixture of the Western Force, and added press clippings documenting the historic events and the iconic logo of the franchise. The design was produced as canvas prints and made available in 'block-mount' form, and in 'modern' and 'traditional' framed styles.

In addition to the products, CaptureSport also built the dedicated micro-site (shown left) for the Western Force to use to promote and sell the products.

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